While each playlist is algorithmically created, David’s expertise impacted how the algorithm was programmed.

70% consider the emotional wellbeing of their pets dailyīefore developing Pet Playlists, Spotify consulted with musicologist David Teie, a cellist with America's National Symphony Orchestra, who pioneered species-specific music and composed two albums of Music for Cats, and he advised on the general likes/dislikes of each animal - for example, dogs don’t respond well to music in the lower register as it’s often viewed as a threat.

53% of pet owners globally indicated they would pick their pet over their partner if they really had to choose.

A few other interesting pets/ owners facts that we uncovered:

Additionally, almost 50% of pet owners say their pet prefers certain songs or genres of music with classical and soft rock as the top picks.

Spotify’s global online survey shows that 71% of pet owners globally play music for their pets, 8 in 10 believe their pets like music and most pet owners think music can help pets relieve stress, boost their happiness and keep them company. We now also know that pet-owners want their pets to appreciate music as much as they do. For example, an energetic dog might get a playlist with tracks that are upbeat while a shy cat might get something with slower tempos.

Each Pet Playlist includes around 30 tracks based on the listener’s preferences that their pet is more likely to enjoy given it’s created based on their personality and characteristics. Available today, Pet Playlists is a new experience where Spotify users can get an algorithmically curated playlist based on their tastes and their pet’s character attributes. And so, Spotify is making it even easier to share your favourite music with your pets with Pet Playlists. Pets and their humans - it’s a relationship bonded in a mutual love of snuggles, hugs, boops, and.music? While the music for pets isn’t an exact science, a new study from Spotify shows pet owners believe there is a true connection between their beloved animals and music.

Pet playlist